Introduction
Nestled within the pages of Diccon Bewes’s Swisswatching lies a captivating chapter that unravels the mysterious origins of Swiss chocolate, inviting readers on an intriguing exploration of this highly wanted delicacy. In the 19th century, the introduction of milk chocolate by Daniel Peter in 1875 and the subsequent collaboration with Henri Nestlé allowed Swiss chocolate to gain widespread popularity, revolutionizing the industry and solidifying Switzerland’s reputation as a chocolate powerhouse. Delving beyond the borders of Switzerland, this chapter embarks on a sensory quest to trace the journey of chocolate from its humble beginnings to the luxurious Swiss confections that grace global palates. At the bottom of this exploration within our group lies a thought-provoking thesis: the price of Swiss chocolate may not always serve as a reliable indicator of its quality. This chapter is a celebration of heritage, craftsmanship, and the intertwining narratives that have shaped the world of Swiss chocolate. Upon reading this chapter, our team was inspired to conduct an experiment on whether the price of branded Swiss chocolate is worth paying for. The experiment includes visiting four chocolate stores in Geneva, tasting different chocolates, considering the prices, taste and quality to be able to compare which chocolate is really worth its price tag.
The first location we tried was Martel Chocolatier at Rue de Cornavin 16 1201, Geneva. The store was easy to access as it is very close to Manor and visibly sticks out thanks to its clear window displays. Our overall experience was somewhat negative as the employees seemed to be dismissive of customers. They didn’t ask us if we needed any help or recommendations and quickly prioritized the french speaking customers. It appears the employees were rushed and didn’t aim to offer any special experience. The seating area was pretty full and loud making the atmosphere stuffy and a bit chaotic which wasn’t helped by the absence of music playing to drown out any noise. Comfort wise the tables were small and the chairs were of a plastic quality which didn’t make us want to stay very long. In terms of design, the look of the store is minimalistic with a gray and gold tone theme as well as large windows bringing in natural light to the store.
As for the chocolate, the taste is slightly above average. In our subjective opinion the chocolate tasted very artificially sweet with a strong aftertaste. The texture was hard at the first bite but became sandy as we chewed. For 11 francs the quality could have been better. There were no pre packaged bars as they offer asymmetrical cut pieces that are then weighed to determine the price. To put it into perspective, for the same price we could have bought approximately four more Lindt bars (2,50 francs). Packaging wise, no bag was offered aside from a thin plastic bag closed by a sticker.
Overall Ratings
Customer service: 4/10
Atmosphere: 5/10
Comfort: 4/10
Design: 6/10
Taste: 6/10
Texture: 6/10 (sandy)
Quality based on price: 5/10
Packaging: 2/10
The second store that we visited was Guillaume Bichet, located in Rue du Rhone 17, 1204 Geneve. It was not easily located as it is overshadowed by the construction taking place just in front. We were welcomed warmly the second we entered the store by the employees. We started looking at the chocolates that were arranged nicely. After a few moments, the lady kindly offered us to taste one of their most popular products, the “Almond Princesses” which are chocolate covered almonds. After which, we purchased the chocolate. We then asked them if we could take pictures from their store and interview them, which they gladly agreed to, since they were so easy going and polite to the customers. Their nice and warm behavior made us feel free and comfortable to come up with our questions and inquiries about their store and job. The atmosphere of the store was quite pleasing as it was located near the lake and the limited number of seats led to a quiet and intimate atmosphere. Classical music could be heard which added to this ambience of leisure. Comfort wise, the chairs are plush, covered in a velvet material, making the store look luxurious. The view from the window of the lake only enhances this comfort, encouraging customers to stay longer. The design of the store is sleek with brown and white themed displays accompanied by many glass displays of their products.
In terms of taste, the chocolate was not overpoweringly sweet however the flavor was a bit muted. The texture was creamy and easy to chew. In our opinion, the chocolate was appropriately priced at 11 francs seeing as the store seems to be more catered to higher class customers. In terms of packaging, they kept it quite simple with a smooth white paper box with a plastic cutout showing the chocolate.
Overall Ratings
Customer service: 10/10
Atmosphere: 8/10
Comfort: 6/10
Design: 8/10
Taste: 7/10
Texture: 8/10 (creamy)
Quality based on price: 7/10
Packaging: 8/10
Guillaume Bichet: Employee Interview
As the Guillaume Bichet employees were the most welcoming and patient ones, we decided to interview them and inquire about their products. We asked about their most sold chocolate, which was the “Almond Princesses”. We asked one of the staff members to see if they have any personal favorite chocolate and it turned out it was not really a popular chocolate within the store, named “Corsica” which is a praline chocolate. Regarding the origins of the chocolates, we found out their chocolates are produced in a factory in Versoix by specialists and are then delivered to the store. In terms of what differentiates their store from others they emphasized on the elegance they offer in their design with muted color schemes and an elevated customer experience.
The third location, Läderäch was not easy to find because it was hidden among the buildings, at Rue du Mont-blanc 30, 1201 Geneva. When we entered the Läderäch chocolate shop, we were amazed with the design, as it was very captivating, yet reserved, giving it a wealthy atmosphere while keeping it interesting for the customer. There were chocolate sculptures, colorful chunks of chocolate bars and designed stands of a chocolate candy variety. It is a good place if you want to make a gift to someone and choose something sweet yet creative. For example, their petite boxes of chocolate popcorn with different flavors, or their gift boxes of minimalistic chocolate candies. There were no places where we could sit and drink coffee or rest, the shop was crowded, and the employees looked busy. We had to make a choice quickly and leave because the atmosphere wasn’t too comforting. When we tried to interview a staff member that wasn’t occupied with customers, she seemed to be not eager at all to answer any of our questions or interact. We had to stop our attempts because she looked clearly annoyed with our presence and we didn’t feel welcomed. As for the taste of the chocolate, it was moderately sweet with a clear taste of milk. The texture was crunchy at first and then creamy. The price was surprisingly lower than we thought, at 6 francs per bar, half as expensive as similar stores such as Martel, which added to the value.
Overall Ratings
Customer service: 3/10
Atmosphere: 5/10
Comfort: 2/10
Design:7/10
Taste: 8/10
Texture: 8/10 (crunchy then creamy)
Quality based on price: 9/10
Packaging: 10/10
The last location we visited was Lindt at Rue de la Tour-de-L’île 1, 1204 Geneva. The store was easy to find, since it had a big colorful label and was not hidden by any shops or buildings. When we entered the shop, it seemed like a little museum because everything was very bright, colorful and designed in a way that attracted the most attention. There were big stands with rainbow coloured candy wrapped chocolates, brand themed toys, easter bunnies covered in gold wrapping, chocolate hearts and huge sculptures made of chocolate which was all very captivating. The store seemed to be great as a tourist attraction. Furthermore, it had a lot of choices: from raspberry flavored chocolates to coconut and dark chocolate flavors, valentine themed chocolates for couples, basic designs for average tourists and even funny little animal figurines for kids visitors. However, there was no place to sit, so we were expected to just buy chocolates and leave, which we were eager to do as there were quite a lot of people. As we were buying the chocolate, the staff members seemed friendly and polite. And as we left the store, buying a milk chocolate bar for a relatively low price, we were given 6 candies to try for free as a gift, which was very nice from the employee’s side.
As for the chocolate itself, it tasted quite good for the price of 2.50 which we paid. It was very sweet and milky, melting in the mouth, with some creamy aftertaste. However, it felt a little sticky and not as smooth when we chewed the chocolate.
Overall Ratings
Customer service: 8/10
Atmosphere: 7/10
Comfort: 2/10
Design: 9/10
Taste: 7/10
Texture: 6/10 (creamy but sticks on teeth)
Quality based on price: 8/10
Packaging: 2/10
Coop
When we tried the coop’s vegan (oatmilk) chocolate bar, we were first excited to find out what this rather exotic chocolate is. But shortly after, we were hit with an atrocious taste that reminded us of grass mixed with sugar that also left a bad aftertaste and it felt ‘sticky’ in the mouth. The packaging was colorful and rather attractive, but the taste was very disappointing. The price was very cheap, similar to Lindt’s price but in terms of quality Lindt is marginally better.
Afterwards, we tried a regular milk chocolate bar from Coop for a relatively low price to cover the traumatic experience from the previous bar but it was almost just as bad, because it tasted too sugary with a hint of spoiled milk. The packaging was generic.
Overall Ratings
Vegan version: Taste: 0/10; Texture: 2/10; Quality based on price: 3/10; Packaging: 3/10
Regular: Taste: 3/10; Texture: 3/10; Quality based on price: 4/10; Packaging: 1/10
